The exokiss journal · skincare · 2 min read

Skincare routine steps: the right order, and why three is enough

The order to apply skincare in the morning and at night, the thin-to-thick rule, and six simple three-step routines matched to what your skin needs.

By the exokiss team ·

exokiss Glow Facial Wash, Peptide Serum and Ceramide Night Cream on cherry

In short

  • Morning: cleanse → serum → moisturizer → sunscreen.
  • Night: cleanse → (toner) → serum → eye cream → moisturizer → (face oil last).
  • Apply thinnest to thickest: watery first, creams and oils last.
  • Three well-chosen steps, used every day, beat ten you can't keep up.

Ten-step routines look impressive, but skin doesn't need a shelf of products. It needs the right few, in the right order, used consistently. Here's the order that works, and six three-step routines from our skincare range.

The right order: morning

  1. Cleanse: a gentle wash, or just water if your skin is dry.
  2. Serum: antioxidants like vitamin C shine here.
  3. Eye cream, if you use one.
  4. Moisturizer.
  5. Sunscreen: always last in the morning.

The right order: night

  1. Cleanse, twice if you wore makeup or sunscreen (see double cleansing).
  2. Toner (optional): a hydrating toner preps skin.
  3. Treatment serum: peptides, niacinamide, retinol or a plant alternative.
  4. Eye cream.
  5. Moisturizer or night cream.
  6. Face oil (optional): oils go last; they seal everything underneath.

The thin-to-thick rule

Lighter textures can't get through heavier ones, so go from wateriest to richest: toner, then serum, then cream, then oil. Most products don't need waiting time between them. A minute for each layer to settle is plenty.

Six 3-step routines

Routine For Step 1 Step 2 Step 3
Glow A brighter, dewy look Glow Facial Wash Vitamin C Serum Prebiotic Face Mist
Peptide Smoother, plumper-looking skin Peptide Serum Peptide AM-PM Cream Peptide Eye Cream
Renewal A fresher, even-looking tone Niacinamide Serum Hydrating Serum Ceramide Night Cream
Barrier Dry, tight skin Hydrating Toner Prebiotic Jelly Serum Ceramide Night Cream
Retinol alternative Retinol-style results without retinol Retinol Alternative Serum Retinol Alternative Moisturizer Retinol Alternative Eye Serum
Under-eye Tired-looking eyes Caffeine Eye Patches Caffeine Gel Booster Peptide Eye Cream

See them all, with their total prices, on our routines page.

Where to start

If you only buy one product, make it a serum that matches your main goal. Our most versatile is the Peptide Serum (2% hexapeptide-11 and hyaluronic acid), which you can use morning and night.

For dry skin, finish the night with a rich cream. Read how to choose a night cream for dry skin.

Below the neck, the same keep-it-simple idea applies: a light serum all over and a richer cream on rough spots. Read urea cream for rough, dry skin.

Common routine mistakes

  • Starting several new products at once, so you can't tell what's working or what irritates.
  • Too many strong actives in the same routine.
  • Skipping sunscreen in the morning.
  • Giving up too early: give a routine 8 to 12 weeks.

Frequently asked questions

What is the correct order of skincare steps?

Cleanse, tone (optional), serum, eye cream, moisturizer, then sunscreen in the morning or face oil at night: thinnest to thickest.

What are the basic steps of a skincare routine?

Three steps cover most needs: cleanse, treat (a serum) and moisturize, plus sunscreen every morning.

Do I need to wait between skincare steps?

Usually not long. Give each layer a moment to settle, about a minute, before the next one.

Does toner go before or after serum?

Before. Toner comes straight after cleansing, then serum.

Where does face oil go in a routine?

Last at night, after your moisturizer. Oils help seal in everything underneath.

not sure yet?

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